Whilst creating my key assignment and ancillary texts, I wanted there to be an apparent theme throughout so the audience could make the distinct link between all three products, this is important as the posters and magazines advertisements are meant to be a clear display of genre and artist for example a soft, lightly coloured poster with the connotations of perhaps a cheesy pop band wouldn’t then go on to make a dark heavy metal video. This would confuse and displace the trust of the audience.
The main theme throughout is the use of red’s and seasonal colours with a cartoonised element. I decided upon this theme as its very stereotypical of the acoustic artists and genre.
Effectively creating a relationship between audience and artist’s proved easier then appeared by sticking to conventions and stereotypes I was able to clearly portray the artist and my video genre with a clear link with magazine advertisements and the digipak.
Effectively creating a relationship between audience and artist’s proved easier then appeared by sticking to conventions and stereotypes I was able to clearly portray the artist and my video genre with a clear link with magazine advertisements and the digipak.
Making the artist the main focus of the magazine advertisement instead of obscure images or drawings gives the audience an opportunity to connect and relate with the artist as in seeing an artist on any other media product such as television or radio bridging the gap between artist and fans.
This means that the combination of the video, magazine and cd cover is very effective, as all 3 allow the song’s promotion to reach all possible places (whereas if there was just a poster for example, it would not be able to reach TV, cinema, etc…) and this is very important to attract all possible different types of audiences and just simply increases the chance of people seeing, knowing and liking the look of the video. So in my opinion the combination of my main product and ancillary texts is very effective.
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