the pre-production and production of a music video:

to create a successful music video it needs to be thoroughly researched and thought through.

firstly, you should research the artist and their genre, this is crucial because the music video has to successfully convey the genre, this is done through the type of video for example, stereotypically the acoustic genre will have narrative/performance based video's.

after listening to the song you have chosen you should then move on to story boarding your concept for a music video and draw up your shots and idea's to create a draft of the video you wish to shoot.

ideally in the pre-production process you should meet with your artist and present them with your idea and concept and display to them your storyboard. you should also enquire if they have any trade marks for example a lot of rap and hip-hop artist like to wear their own jewelry and 'nelly' wore a plaster on his face, so that this doesn't interfer with costume idea's.

stepping to the production, you should consider lighting, location and mise-en-scene to create the right feel and convey the artist and genre correctly to the fans and audience.

when filming i feel using a high number of diverse shots and angles helps give your product a professional element and also makes editing easier and more successful because you have a lot more to work with and you are not tied down to re-use shot after shot presenting the audience with something new and keeping them entertained which is the sole purpose of a music video.

following filming the music video is then sent of too editing where it will begin too take form as a video rather then individual shots. in editing you create the music video's and are presented with the opportunity to add effects,CGI, digetic sound, photo shop images and play the music over the top.

after this it is sent off to be censored and certified. this is where people watch the video and make sure the language and images are suitable for mainstream television for example 'robbie williams' 'rock DJ' contains the image of him stripping naked and CGI of him taking of his skin. this was not suitable and was applied to the 9 'o' clock watershed.

from this the music video is sent off to music channels such as 'smash hits', 'kerrang' and 'mtv' again, the channel it is shown on depends soley on the genre of the song for example an acoustic song would not be played on 'kerrang' or 'mtv dance'.