why i chose this song.

When I was trying to find an artist and song to choose I had a real dilemma as I like lots of different genres of music. However, I was already a fan of Stephen Fretwell and was listening to his 'Magpie' album so I decided I would choose one of the songs he had released as a single 'Emily'. I immediately liked this song and when I actually looked at the lyrics I got a concept immediately and knew what I wanted to create. The song's narrative is of a failed love story between a man and a woman which I felt would be easy to portray. I also chose it as the video usually associated with this genre are stereotypically performance and narrative based and these two I feel I could realise the most effectively. I also chose Stephen Fretwell as he is an up and coming British artist whose music provided the soundtrack to Gavin and Stacey and was used in the third series of Skins and would this appeal to my target audience. However, as he is not a main stream artist many of his songs would not already have videos or be widely known, thus reducing possible comparison between my production and the original one.